Job Posting Tips
A job post is a crucial marketing tool for attracting viable candidates to your practice. Here are tips to help you craft a professional advertisement that will get noticed.
Protect Your Information – Do not include personal phone numbers and emails. We advise our clients to remove personally identifiable information from the narrative of their posts in order to protect them from internet scrapers. These are robots who troll the internet collecting email addresses and phone numbers to add to their spam listings. Candidates have access to your email address via the “Apply” button and access to your website via the posting as well so they can easily reach you.
Job Title – Be specific in the title. Make it easy for qualified candidates to find your job, i.e. Integrative Pediatrician (MD/DO), Functional Medicine Health Coach
Job Location – Optimizes search results. Include the city, state. If it’s not a well-recognized area, add in the job description section why your town is a great place to live.
Salary: Certain cities/states require employers to post the salary range for all job openings.
- Including salary range on a job posting can yield more applicants.
- With the new laws, and a significant number of employers complying, job seekers expect transparency on pay now. Many candidates have shared with us that they are less likely to apply when salary is not included.
- Including a salary builds trust with potential candidates.
- Click rates on jobs that include salary are greater than those without salaries.
Description – Concise and attention grabbing. Include a brief description of your organization and the job responsibilities. Highlight the best things you offer candidates.
Your Organization: Tell candidates why they would love to work with you, and show them with a video if you have one.
- Do you have a compelling mission statement that describes your great culture?
- Are you long established or experiencing rapid growth?
- Do you have a support staff that works as a collaborative team?
Position Responsibilities: Describe the duties, some examples:
- Patient care services that are provided by this role. Longer patient visits.
- Leadership, research or speaking responsibilities.
- Developing patient materials or curriculum.
- Clearly define their role in your organization. Are they: an employee, contractor or associate
What You Offer: The tangible and non-tangibles that make you a great employer.
- What kind of benefits and compensation package?
- On-the-job training or mentoring?
- Flexibility in schedule, i.e. a 4-day work week; full or part-time; flex start time?
- Established patient panel?
Requirements: A short list of the most essential requirements. Cast a wide net, you don’t want to exclude candidates who’ve demonstrated initiative that they’re dedicated to becoming an excellent provider in the field.
A strong written description, a video and a logo will all help construct a great representation of your practice and opportunity.